MAM
FB-Jio partnership to accelerate India’s digital economy: Mukesh Ambani
MUMBAI: Reliance Industries Ltd chairman Mukesh Ambani said that the Facebook-Jio partnership will accelerate the country’s digital economy.
In a video message, he said: “All of us at Reliance and Jio are delighted to welcome Facebook as our long-term and esteemed partner. At the core of our partnership is the commitment that Mark Zuckerburg, founder of Facebook, and I share for the all-round transformation of India and serving all the Indians. Together our two companies will accelerate India’s digital economy to empower you, enable you, and you enrich you.”
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He maintained that the partnership will be a great catalyst to make India the world’s leading digital society. Over the past few years Facebook, WhatsApp, and Instagram have become household names in India. WhatsApp in particular has entered our people’s daily vocabulary in all the 23 official languages of the country, he said.
“WhatsApp is not just a digital application; it has become a good friend who brings together families, friends, businesses, information-seekers and providers. The combined powers of Jio’s world-class connectivity platforms and Facebook’s intimate relationship with Indians will offer innovative new solutions to each one of you,” he said.
In the very near future, Jio Mart, Jio’s digital’s new commerce platform, and WhatsApp will empower nearly three crore Indian kirana stores to digitally transact with every customer in their neighbourhood, he said. “This means all of you can order and get fast delivery of day-to-day items, from nearby local shops. At the same time, small kiranas can grow their businesses and create new employment opportunities using digital technology. And in the days to come, this winning recipe will be extended to serve other key stakeholders of Indian society.”
He maintained that this will benefit “our farmers, small and medium enterprises, our students and teachers, our healthcare providers, and above all our youth who are the foundation of a new India.”
“Our visionary prime minister Narendra Modi has set ambitious goals in his digital India mission: ease of living for Indians especially for the common Indian, and ease of doing business for all entrepreneurs, especially the small ones. Today, I assure you the synergy between Jio and Facebook will help realize these two goals,” he explained.
Wishing that the country will be able to fight the COVID-19 pandemic, he expressed the hope that with our collective effort, India will emerge stronger and healthier.
MAM
Titan Raga campaign urges women to make time for themselves
New film reframes ‘being busy’ as choosing joy without guilt or permission.
MUMBAI: For many women, the busiest thing on the to do list is often… everyone else. Titan Raga’s latest campaign turns that idea on its head, urging women to reclaim moments for themselves without the quiet guilt that often shadows leisure. Instead of glorifying rest, the brand’s new film celebrates the conscious choice to claim joy, without waiting for permission or feeling the need to “earn” it first.
At the heart of the campaign lies a familiar yet rarely spoken truth. Many women instinctively feel that personal time must come only after every responsibility has been ticked off. Leisure becomes something to justify, and joy is postponed until the to do list runs out. Titan Raga’s message is simple: perhaps it never needed permission in the first place.
The film brings this idea alive through everyday scenes rather than dramatic gestures. A working professional, a mother and a film director move through their daily routines, each quietly negotiating that familiar internal voice that questions whether they deserve a moment to themselves. Instead of waiting for the right moment, they simply choose it.
These moments are small and deeply relatable. A pause in the middle of a hectic day, a quiet personal indulgence, or a few minutes reclaimed from the chaos of everyday life. Individually they appear ordinary, but together they carry a quietly rebellious energy.
The narrative is stitched together by a playful track that flips a common refrain on its head: “Haan hoon main busy… making some time for me.” What once sounded like an apologetic explanation becomes a confident declaration.
Titan Company Ltd. chief marketing officer Ranjani Krishnaswamy said the campaign was shaped by a recurring emotional insight.
“What we kept hearing underneath everything was guilt. Not because anyone was asking women to be constantly available, but because they were asking it of themselves. It is not a rule someone handed them, it is something they carry quietly and instinctively. With this campaign we wanted to speak to that moment when a woman realises she has always had the agency to choose differently,” she said.
Ogilvy Bangalore executive creative director Aarti Nichlani added that the team aimed to spotlight everyday decisions that rarely receive attention.
“The idea was to capture moments women seldom see celebrated, those brief pauses where they choose themselves in the middle of everything else. We wanted the film to feel light, relatable and real because sometimes the smallest choices can feel the most liberating,” she said.
The campaign concludes with a simple thought that neatly sums up its spirit: let’s get busy making time for ourselves.
