iWorld
Ex-Viacom18 COO Raj Nayak launches online chat show ‘Fridays with Raj Nayak’
MUMBAI: From off-screen to on-screen – that’s how former Viacom18 COO Raj Nayak envisions his future. The man behind the popularity of one of TV’s top reality shows, Bigg Boss, is now stepping into the shoes of a host with his new chat show: Fridays with Raj Nayak.
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The hour-long live show will see Nayak speaking to people from a wide range of backgrounds including, but not restricted to, Bollywood, politics, sports, media, etc. The only criterion is that the person has to be interesting or eclectic in his/her field. It will be streamed live on YouTube and Facebook for the first episode on 24 April while viewers can catch Nayak getting up close and personal with his guests on multiple platforms simultaneously in the upcoming episodes.
“I anyway had the intention of doing a show someday. On my show, I will converse and address aspects of people that aren’t known which is beyond just their professional lives,” Nayak says to Indiantelevision.com.
His plan is to get 52 guests for a full year edition.
This show is akin to testing the waters. Eventually, his aim is to try to get a show of his own on TV. “If I feel I am capable to do that and if there is an opportunity and good feedback then I think my relationship with the broadcast industry may help me achieve my aim,” he says.
Although the launch timing coincides with the COVID-19 pandemic-induced lockdown, Nayak doesn’t want to harp on that but rather make it more positive. While the initial timing of the show is from 5 pm to 6 pm every Friday, that may change depending on factors such as traffic, guest availability and audience research.
Nayak’s challenge is to research about his guests on an almost stalker-ish level. “I don’t just want to know about their work. I want to know about things like does my guest have a dog and what’s the name of her dog. I want to know the person’s views on politics and many other things. That is the level of research that will go into my shows,” he says.
Right now, it’s a one-man-army show with Nayak handling all aspects including advertising, marketing, media, guest selection, etc. However, the show is produced by House of Cheer, the media and entertainment company he launched late last year.
Until lockdown persists, the show will be conducted virtually via Zoom app. A makeshift set in a corner of his home is ready for the live stream. The first episode will feature transformational life coach (PCC) and energy psychology practitioner Jill Majeski. Nayak says he is in the process of identifying other guests for future episodes.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
