iWorld
The House of McDowell’s Soda unveils ‘Yaari Hai Imaan’ anthem
Mumbai: It was in 1973 when the country crooned to the ultimate friendship anthem – Yaari Hai Imaan. In 2024, The House of McDowell’s Soda is bringing it back with an all-new rendition created by the rapper – Raftaar and Jasleen Royal. The song released just in time for friendship day on Saregama Music YouTube channel. The track is a classic tribute to friendship and celebrates the essence of Yaaron Waali Baat.
This fresh, unique twist on the classic Bollywood song ‘Yaari Hai Imaan’ reiterates the importance of having trust in friendships and portrays the depth and loyalty that true friendships embody. Known for his raw lyricism and unapologetic style, Raftaar goes all out as his musical prowess shines with Jasleen lending her soulful vocals to this levitating rendition.
The song beautifully captures the essence of ‘Yaaron Waali Baat’ through its captivating tunes, lyrics, and beats, set to become a chart-topper as listeners are bound to play it on repeat. The lyrics emphasise that strong friendships open doors to endless possibilities. When friends trust and support each other, they can fight all odds and achieve success together. This encourages individuals to explore their full potential. The song has released on Saregama Music YouTube channel and is live across audio streaming apps.
Diageo India vice president and portfolio head, marketing, Varun Koorichh said, “The House of McDowell’s Soda believes in the profound impact of fostering strong and meaningful connections. Yaari Hai Imaan is a testament to the power of true camaraderie and the joy it brings into our lives. By celebrating the unwavering strength of meaningful connections, the song beautifully captures how limitless possibilities can unfold when friends stand united against all odds. This highly energetic and infectious rendition by Raftaar and Jasleen Royal will undoubtedly resonate deeply with listeners of all generations.”
Speaking of the association, Raftaar said, “Friendship, like music, knows no bounds. When we started composing ‘Yaari Hai Imaan’, the lyrics and rhythm instantly resonated with me. My journey in this industry has been shaped by the love and support of my dear Yaars, inspiring my music and guiding my path. Collaborating with The House of McDowell’s Soda has been an enriching experience, celebrating connections that inspire and uplift. This song is destined to find its way into everyone’s playlist, especially resonating with those who have experienced the joy of true camaraderie.”
Yaari Hai Imaan will be available on all major streaming platforms starting 20 July.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
