MAM
Paisabazaar.com supports MSMEs with new brand film
MUMBAI: Paisabazaar.com has announced the launch of its new brand film, ‘We will come out stronger’. The film is dedicated to India’s MSME sector, which has been severely impacted by Covid2019 induced lockdown.
The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times.
Paisbazaar.com, which works with 25+ lending partners to offer loans to the self-employed, says it will continue to innovate and participate in conversations with the regulator and other stakeholders to introduce stronger and easier lending solutions for the business community, especially in light of the current crisis. The fintech is already working on building end-to-end digital capabilities that would ease lending for MSMEs as well as salaried customers.
Paisabazaar.com CEO and co-founder Naveen Kukreja said, “The MSME segment contributes around 30 per cent of India's GDP and is an integral part of the country's ecosystem. We have been working with our Bank and NBFC partners to make access to credit simpler and more convenient for India’s businesses. We have had millions of conversations with self-employed customers from all over the country in the last few years and are aware of their resilience. Through the film, we want to send out the message that together all of us would come out of these tough times stronger.”
The film is in line with Paisabazaar.com’s brand philosophy ‘Paison Se Badhkar’ and has already garnered over 2.7 million views in less than a week.
Paisabazaar.com CMO Sai Narayan said, “As one of India’s most trusted and popular consumer brands in financial services, our message to customers is that Paisabazaar.com will always be there for you – with the right product and the right advice. Our relationship with customers is beyond loans and money, it’s about life-long trust. In these challenging times, we wanted to show solidarity with our self-employed customers, through this film.”
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MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
