Ad Campaigns
ENO joins food conversations, launches contextual digital campaign
MUMBAI: Due to the lockdown there is increased snacking and experimentation with food, coupled with erratic food timings and reduced physical activity which could all lead to higher chances of acidity. GSK Consumer Healthcare’s leading antacid brand ENO has captured these moments to build a contextually relevant digital campaign and to present itself as trusted ally against acidity.
The brand has launched a digital campaign, which went live on 9 April, the phase one of which was cantered around occasions like working from home and reduced physical activity. Phase two was launched on 30 April with two digital films titled “Stay @ Home: Food Cravings” and “Stay @ Home: Food Experiments” that highlight the change in eating habits and food experiments these days, which could potentially result in acidity. Cooking has emerged as a favourite activity for many as people are experimenting in the kitchen, leading to social media being flooded with food images and searches for new recipes shooting through the roof. The visually delightful campaign has been shot at home using food shots to drive the message of Eno being your trusted ally to ensure that acidity doesn’t play a spoilsport in the Food experiments and cravings.
The first phase of the campaign that was rolled out earlier this month has already garnered a massive reach of 7.1 million on OTT (Disney Hotstar and Voot) and 7.5 million on social platforms (Instagram and Facebook) and continues to drive social conversations and relevance for the brand in current times.
GSK Consumer Healthcare area marketing director-wellness Naveed Ahmed said: “Taking into consideration the emerging consumer trends of frequent snacking and reduced physical activity – driven by people being confined to their homes, our latest campaign enables people to indulge in their food cravings and experiments without having to worry about acidity. We have consciously chosen a humorous approach, online with the brand personality of Eno, to build a connect with our audience and communicate our message effectively.” Below are the links to the films: Work From Home –
Less Walking –
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
