Brands
Philips Audio launches TAX2208 bluetooth party speaker in India
Mumbai: TPV Technology has announced the launch of the all-new Philips TAX2208 bluetooth party speaker in India. Designed to bring the party wherever one desires, this powerhouse speaker combines cutting-edge technology with a geometrical, portable design, offering an unparalleled listening experience to the user.
Boasting a powerful 30W (max) sound output, the TAX2208 bluetooth party speaker delivers deep, thumping bass and crystal-clear audio, perfect for elevating any gathering. With dynamic bass boost and party light modes, this speaker takes the party to the next level, pulsating with vibrant lighting effects that synchronize with the beats of the music, creating an unforgettable atmosphere. The speakers can become your travel partner with its compact design making it easy for you to carry anywhere and anytime.
True to its party DNA, the TAX2208 offers a remarkable seven hours of playtime and supports true wireless technology, allowing users to pair two speakers of the same model for an immersive stereo sound experience. Additionally, the built-in mic input and karaoke controls encourage taking center stage, transforming any living room into an impromptu concert venue.
Commenting on the launch of the new bluetooth party speaker, TPV Technology India Pvt Ltd managing director – Philips AVA & soundbar business, Sajeev Rajasekharan said “We are thrilled to introduce the TAX2208 Party Speaker, our latest addition to the Philips Audio lineup. This speaker embodies our commitment to delivering innovative products that combine exceptional audio quality with cutting-edge features. Whether hosting a lively gathering or simply enjoying favorite tunes, the TAX2208 Speaker promises to elevate the listening experience to new heights.”
With multiple connectivity options, including bluetooth and audio-in, the Philips TAX2208 bluetooth party speaker is the ultimate party companion and is now available for Rs 5,490/- only at leading online and offline outlets across the country.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
