iWorld
India’s iconic music composer and singer Vishal Mishra connects with fans via Likee Live
To re-energize his fans during lockdown, India’s famous music composer, songwriter and singer Vishal Mishra turned to Likee,one of the world’s most popular short video creation app by Singapore-based BIGO Technology Pte Ltd, recently. Vishal reached out to his fans through the Live streaming feature of the app and charmed them by crooning his latest songs, AajBhi and Muskurayega India, in his mesmerising voice.Likee’s extensive reach in India is attracting many celebrities, experts and other influencers to connect with their audience online, especially via Likee LIVE.
With more than 100 thousand likes, Vishal Mishra’s recently held 1-hour long live session was a much-needed stressbuster for Likee users. Notably, Vishal’s latest single AajBhi, which is an ode to an unfulfilled love story and features popular actors Ali Fazal and Surbhi Jyoti, was recently promoted on Likee as part of a collaboration with VYRL Originals. #AajBhi clocked more than 380 million views on the app. In another remarkable development, Vishal performed the song live for the world’s biggest virtual music concert during lockdown – 'One World: Together At Home'. Kicked off by Lady Gaga on April 18, 2020, ‘One World’ is an on-going music concert by Global Citizen in support of WHO.
The other song performed by Vishal Mishra during the Likeelive session was Muskurayega India, which is a message of positivity in the times of lockdown by the film fraternity. Produced by Jjust Music, the song was recently promoted on the app through #MuskurayegaIndia and garnered over 379 million views.The music video of the song, featuring some of the biggest names from the Bollywood, also received appreciation from Prime Minister Narendra Modi, who shared the same on microblogging site Twitter.Jjust Music owner Jackky Bhagnani had also held a live interaction with Likers to talk about the song. The song raised money for the PM cares fund and the Maharashtra CM relief fund.
Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi,Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.
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iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
