MAM
This Mother’s Day, Glucon-D salutes #EnergyGharKi
MUMBAI: Zydus Wellness Ltd and Tonic Worldwide have rolled out a new Mother’s Day campaign for Glucon-D. The campaign, #EnergyGharKi celebrates and applauds these superwomen for their unwavering energy.
For the first time ever, the brand will replace its name “Glucon-D” in logo unit on all digital platforms with name of a mother because Glucon-D believes that a mother is epitome of infinite energy and is the only one who can match Glucon-D's energy. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo and share with friends and family. The brand has also launched a video highlighting the mother’s high energy.
Zydus Wellness CEO Tarun Arora said, “Glucon-D is the brand synonymous with instant energy and this Mother's Day with #EnergyGharKi, we want to celebrate each and every mother by honouring their unmatched energy.”
Speaking on the campaign, Tonic Worldwide chief strategy officer Unmisha Bhatt says, "A mother never seems to run out of energy. Taking care of everyone and everything, her energy is not defined by the time on the clock. Glucon-D is the only one who can come close to her limitless energy and that's how we came up with the idea of applauding mothers by replacing the iconic logo with their names."
Surprise your mother too by creating a virtual pack: https://glucon-d.com/
Watch the Video here:https://www.instagram.com/p/B_85HkLnpkN/?igshid=1v4r5rz92mly
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
