eNews
Government takes short-video route against Covid2019
MUMBAI: Indian government’s citizen engagement platform MyGovIndia has launched an official profile on Likee App, the short-video platform by Singapore-based BIGO Technology Pte Ltd, to expand the ambit of the ongoing efforts to tackle the crisis triggered by Covid2019 pandemic. To ensure real-time dissemination of official information, a profile ‘MyGovIndia’ has been launched on the short video platform, which was recently adjudged the sixth most downloaded apps globally.
On 26 April, 2020, MyGovIndia went live on Likee to stream the 64th edition of Narendra Modi’s radio programme ‘Mann Ki Baat’. The live streaming clocked millions of views. The profile is also being used to encourage users to download the Aarogya Setu mobile application, which has been developed by the Indian government to track Coronavirus patients. The users have also been provided with a download link on Likee to ease the downloading of Aarogya Setu app from both Google Play store and App store.
A hashtag, #AarogyaSetu has also been launched on Likee in a bid to ensure increased downloads of the app, which is designed to alert people if anyone in their vicinity tests positive for Covid-19. Likee influencers and other users have created multiple informative videos under the hashtag to spread the message among their fans and followers. The hashtag clocked more than 140 million views.
"It has been the endeavour of MyGov to act as a bridge between citizens and government and ensure citizen participation and information dissemination on popular platforms such as Likee. Towards this objective, the MyGov Likee page has greatly helped increase our outreach and engagement related to Covid19, especially with regional audiences," said MyGovIndia CEO Abhishek Singh.
Bollywood actors Isha Koppikar & Aamir Ali, who are also known artists in the Indian television industry, joined hands with Likee to promote #AarogyaSetu. Both the actors created exclusive Likee videos and encouraged their fans and followers to show their support towards this initiative by MyGovIndia.
Campaign videos link: https://l.likee.video/h/hnL6U0
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
