MAM
WOW Skin Science Launches Their “BUYWOW India” Mobile App As A Part Of The Company Strategy To Serve Their Customers Faster & Better
WOW Skin Science, a popular skin care and wellness brand owned by the FMCG company, Fit & Glow Healthcare Pvt Ltd, has just launched their very own mobile application to serve their consumers. The app will sell all collections available on their online store (buywow.com). The brand retails on all major e-commerce platforms like Amazon, Flipkart, Nykaa and more. It is also available offline at Departmental Stores, A+ Stores, Drug Stores and Chemists across the country.
The launch of the app comes with the mission to increase quality of servicing and also to holistically to optimise the user experiences. The brands’ foundation was built on their unique digital omnichannel strategy and this launch is yet another rung on the ladder for WOW to climb. The app will be available across both android and ios platforms.
WOW Skin Science is completely natural and eco-friendly, from their packaging to their product contents. The brand fits into the category of what one calls ‘’Essential Luxury” as they serve high quality products at absolutely affordable price points.
CEO & Co-Founder of WOW Skin Science, Manish Chowdhary commented on the launch saying, ““The idea to launch the app had been in the pipeline and we were working on the plan to action, but the unfortunate COVID-19 pandemic made us realise that our consumers need us right now. This realisation led us to fast track the app launch. We aim to reach out to a lot more people via this added touchpoint and service them faster and better across a larger number of pincodes. In addition to the app, we also speedened the launch of our collection of hand sanitizers and handwashes to meet the high volumes of demand for the same”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
