DTH
Tata Sky Fun Learn premieres Baahubali: The Lost Legends – S04 for the first time on Television
The magnum opus Baahubali, which crashed box office records, was later turned into a multi-episode animated series titled – Baahubali: The Lost Legends by SS Rajamouli, creator of the original Baahubali movies. Tata Sky, India’s leading content distribution platform for the first time on Indian television presents Baahubali: The Lost Legends S04 produced by Graphic India and Arka Mediaworks on Tata Sky Fun Learn. This animated series will be available in both English and Hindi.
Filled with intrigue, war, action, and adventure, this season showcases, Mahishmati and its protectors face their greatest challenge as they find themselves, the targets of a mysterious new force, seeking revenge on the legendary kingdom. The season also features never-before-revealed stories about the characters from the film, including Prince Baahubali, Bhallaladeva, Kattappa, and Sivagami. Thereby introducing new characters and expanding the world of Baahubali.
Catch the amazing series on Tata Sky Fun Learn 688 everyday at 1pm . The service is also available on Tata Sky Mobile App under Live TV
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
