MAM
#StarbucksCelebratesMoms with a special dedication this International Mother’s Day
MUMBAI: Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers. With an aim to reciprocate the affection and unconditional love of a mother, Starbucks devised a heart-warming social media campaign by virtually replicating its iconic in-store experience to honour mothers and make them feel special on the occasion of International Mother’s Day.
As an extension to its successful digital campaign #ReconnectwithStarbucks, Starbucks brought alive its unique coffeehouse ritual of partners calling out the customer’s order by urging its fans to share their mother’s favourite Starbucks beverage along with a reason why Starbucks is so special to them. The Instagram entries received a sweet surprise from the brand’s partners in the form of a personalised video message calling out the customer’s mother’s name with their favourite beverage and wishing them `Happy Mother’s Day`. Once again it was a great way for the brand to stay connected with its customers on this special occasion bringing alive a cherished offline ritual, online. The campaign was conceptualised and executed by WATConsult.
Commenting on this initiative, Tata Starbucks Head of marketing digital loyalty and PR Deepa Krishnan said, “At Tata Starbucks, we constantly endeavour to curate personalised and immersive experiences for our customers which in-turn strengthens our bond with them. This mother’s day, we wanted to express gratitude towards all the strong and beautiful mothers for being a part of our family.”
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Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
