MAM
Kantar’s ‘new normal’ mantra for brands: Build brand equity, invest in multimedia
NEW DELHI: Brand building acts as a multiplier of ROI and more than doubles the impact of media investment of sales, says Kantar CEO global media and digital practice in a webinar discussing how to grow brand and ROI in the ‘new normal’ of post-COVID world. He highlighted that on an average media investment helps to explain about 13 per cent of sales today while media impact considering the brand is 28 per cent on short-term sales plus long-term equity-driven sales.
He insisted that brand equity and media investments combined together can act as a great driver of long-term and short-term sales.
Kantar Singapore managing director, insights division, Jane Ng noted that it is important for brands to keep communicating with consumers to build brand equity. Sharing data, she highlighted that people want brands to take a larger role in society.
“In essence, it is not just good for business or it will help us for recovery, the most important reason here is that consumer will be looking at brands as an important companion through this journey,” she said.
Kantar NASEAP chief digital officer insights division Pablo Gomez added that brands, therefore, need to take a multi-channel approach of reaching out to consumers as synergies will be a major driver of ROI in the new world.
He added that in addition to what message the brand wants to convey, it will also have to put increased emphasis on how it cuts that through. “Creativity is the queen as being creative with media drives half of the campaign impact reach.”
Gomez also says that reusing previous successful ideas can also be used as it is relevant when one wants to remind the consumers why they should care about the brands.
MAM
Eric Swider exits Trump Media board as leadership reshuffle continues
Key architect of Trump Media’s public listing steps down as board reshapes
SARASOTA: Eric Swider has stepped down from the board of Trump Media & Technology Group, marking a notable leadership shift at the parent company of Truth Social during a period of strategic and market uncertainty.
Swider’s resignation, effective Friday, April 10, 2026, was disclosed in regulatory filings. The company clarified that the move was not linked to any disagreement over its operations, policies or practices, signalling an orderly exit rather than a fallout.
His departure follows closely on the heels of Robert Lighthizer, who exited the board in March, pointing to a broader reshuffle within TMTG’s leadership ranks over recent months.
Swider played a central role in the company’s journey to public markets. As chief executive of Digital World Acquisition Corp, the special purpose acquisition company that merged with TMTG, he helped steer the high-profile deal through regulatory scrutiny from the U.S. Securities and Exchange Commission and other legal hurdles. The merger was eventually completed in March 2024, securing TMTG’s listing after a prolonged and closely watched process.
Beyond the boardroom, Swider also drew attention for his personal stake in the company. In mid-2025, he sold roughly 90 per cent of his holdings, reportedly netting around $4.4 million before taxes, a move that came amid heightened investor interest in the stock.
With Swider’s exit, the current board continues to feature prominent figures including chief executive Devin Nunes, alongside Donald Trump Jr. and David Bernhardt.
The leadership changes come at a time when DJT has been experiencing volatility. As of April 2026, the stock has been trading in the $9 to $10 range, a marked decline from its post-merger highs. Investors are weighing the company’s evolving strategy, including its pivot towards nuclear fusion initiatives, alongside the ongoing challenge of scaling its core platform, Truth Social.
Swider’s exit closes a key chapter in TMTG’s public market story. As the company recalibrates its leadership and strategy, the focus now shifts to whether it can steady investor confidence and translate ambition into sustainable growth.
