Music and Youth
Vh1 continues to soar with record-breaking viewership amidst lockdown
MUMBAI: Viacom18’s international music & English entertainment channel Vh1 India has set an unprecedented record in viewership, outperforming peers and competition during the ongoing lockdown. Despite the extreme circumstances caused by the pandemic and industry-wide lockdown, Vh1 has garnered over 10 million weekly tune-ins for three consecutive weeks, making it the leader in the English Entertainment space.
Consolidating its position at the summit with an extraordinary performance, Vh1 recorded its highest-ever ratings of 1000+ TVTs, translating into six-times higher viewership than competition, three-times higher viewership post-lockdown and a 50% increase in tune-ins across metros.
Hashim Dsouza, head of programming, English Entertainment, Viacom18, said: “Vh1 has unequivocally been India’s biggest international music and pop-culture platform that continues to reign even in such challenging times. While the numbers and performance of the channel speaks for itself, we have been relentless in our approach, exhibiting an adaptable and forward-moving attitude. Complemented by the innovations and unique programming, we’ve managed to not only retain loyal viewers but attract furthermore by expanding into the viewing and listening habits of music fans in every corner of the country. And we’re committed to only march forward with this agile outlook.”
Steamrolling competition with an offering that includes the best and latest international music, pop-culture & lifestyle events along with the most prestigious music & entertainment awards such as Billboard Music Awards, Grammy Awards, American Music Awards and many more, Vh1 launched a specially curated music bloc during the lockdown – Vh1 Quarantunes. The daily curated music bloc consisting of the latest and most-popular music tracks from across the globe including artists like Beyoncé, Taylor Swift, Lady Gaga, Charlie Puth, Justin Bieber, Post Malone, Travis Scott, Kanye West, Miley Cyrus, Katy Perry and many more, handpicked for music aficionados.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
