MAM
MOCHI SHOES DISTRIBUTES PPE KITS IN ASSOCIATION WITH UNITED WAY OF MUMBAI TO SAFEGUARD FRONTLINE HEALTHCARE WORKERS AND POLICE PERSONNEL
Mochi shoes from the house of Metro Brands Ltd., partnered with United Way of Mumbai to distribute 1000 PPE (Personal Protective Equipment) kits to Cama and Albless Hospital and Police Hospital, Nagpada as well as 25000 3 Ply masks to Police Personnel located at 5 Police Stations around the city in order to protect our frontline workers in this time of pandemic that has gripped the nation. Healthcare professionals and Police Personnel are our front-line soldiers in uniforms. They are our real heroes who are treating Covid positive patients and ensuring law and order without worrying about their own life because duty comes first. Mochi shoes supported doctors, nurses, health care workers and Police Personnel, by funding the distribution of PPE kits and 3 Ply masks in Mumbai. United Way of Mumbai helped the brand in procuring and distributing the PPE kits and 3 Ply masks.
PPE kits ensure the safety of the healthcare professionals from the deadly virus, while they are on the field helping people battle with the virus. With Mumbai being in the red zone and the number of positive cases rising exponentially every day, there is a dire need of PPE kits and masks for healthcare and other frontline workers, without which their lives could be at risk as well. United Way of Mumbai ensured timely development and delivery of these kits with funds received from the brand Mochi.
Speaking about the initiative, Aziz Fidai, Head CSR from Mochi shoes said, “Our city doctors, policemen and other frontline workers, need our support more than ever. We need to save those who save us. Our healthcare staff is working tirelessly to save our fellow citizens, they deserve safe equipment and PPE kits to be the front-line warriors. We are grateful to United Way of Mumbai for helping us protect front line workers.”
CEO – Ms. Jayanti Shukla from United Way of Mumbai, “COVID-19 is a disaster of immense proportions, at a time like this, we as a community must do all that we can to help those on the frontline. We are grateful to brands like Mochi shoes who are extending their full support. We endeavour to continue gathering support for our front-line heroes- our doctors, nurses, hospital staff, police personnel, and sanitation workers and aid them with facilities they deserve to safeguard their own lives.”
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
