iWorld
India’s first masculine positivity show ‘Be A Man, Yaar!’ makes history
Mumbai: GenZ-driven youth media and impact organisation, Yuvaa is proud to announce that its trailblazing talk show, ‘Be A Man, Yaar,’ gained international recognition with a prestigious feature on the iconic Times Square. With a mission to provide men a comfortable space to express themselves, host of the show Nikhil Taneja is now all set to cater to the international audiences.
Redefining the traditional masculinity and promoting positive gender roles, ‘Be A Man, Yaar’ has achieved continued success in two consecutive years with some heartfelt conversations with the trailblazers from the Indian Entertainment Industry like Karan Johar, Vicky Kaushal, Kartik Aaryan, Bhuvan Bam, Zakir Khan, Javed Akhtar, Naseeruddin Shah, and more. The feature on esteemed Times Square marks as a significant milestone in the show’s mission to showcase what it means to be a boy, a man, and a human.
With the feature in International landscape in association with their audio partner Amazon Music, Yuvaa is ready to take the show to global South Asian audiences and spark meaningful conversations that resonate with audiences globally. Starting with the aim to make every Indian man feel less alone by making them feel more heard, more seen, and more represented, the show now aims to represent the vulnerable stories of men across the globe.
Introducing ‘Be A Man, Yaar’ to an international audience, Nikhil Taneja also hosted a screening in New York for the South Asian media and entertainment community, in collaboration with renowned ‘desi’ publication, Brown Girl Magazine. Nikhil showcase the newly launched Season 2 of the series, set the context for the show and giving insights on how its season 1 was #1 podcast on Amazon Music last year and its Times Square feature. In a QnA with Trisha Sakhuja-Walia, founder of Brown Girl Magazine, Nikhil also spoke about his own journey with mental health and masculinity that led him to creating the show.
Hosting notable names like Shivani Bafna, Kaneez Surka, Sudeep Kanwal, Hira Mustafa, Pulkit Datta, Hiba Beg, amongst others, the event focused on playing a few segments from the episodes featuring Karan Johar, Vicky Kaushal, Bhuvan Bam and Javed Akhtar giving a cross-section and diverse flavour of the many facets of the show, and its idea to start a conversation around masculine positivity.
On the Times Square milestone, Nikhil Taneja said, “It was a proud moment, as an Indian, to see our show on a billboard in Times Square, New York, alongside that of talk show icon Jon Stewart. I have the deepest gratitude to the team at Amazon Music, all our guests, partner and of course the incredible audience, that’s turned ‘Be A Man, Yaar!’ from just another chat show into a movement, a call for change, and an invitation to explore the depths of positive, vulnerable and authentic masculinity. The show’s international recognition is a testament to the power of ‘Be A Man, Yaar’ in challenging traditional gender norms and promoting a more inclusive understanding of masculinity.”
The second season of show features guests like Javed Akhtar, Kartik Aaryan, Bhuvan Bam, Manish Malhotra, Rohan Bopanna, Dr Vikas Divyakirti, Gajraj Rao, Boman Irani, Imran Khan, Ankush Bahuguna, Viraj Ghelani, Aryan Pasha and Prateek Kuhad, in an engaging, honest and candid conversation with Nikhil.
New episodes of the thought-provoking talk show #BeAManYaar, presented by The Man Company are now live on Yuvaa’s YouTube channel, and the extended unfiltered versions of the episodes are exclusively available on Amazon Music.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
