MAM
Creambell ice cream shuts down
MUMBAI: An ice cream brand has announced the shutting of business on account of the adverse market conditions. Creambell ice cream, a brand from the New Delhi-headquartered Devyani Food Industries Ltd (RJ Corp), has announced the shutting down of its ice cream plant.
It has issued a notice of closure under section 25 FFA (rule 76A).
In the notice, the company said that the ice cream market “has been fiercely competitive and demand for our products have been falling for the past few years. This has resulted in serious financial hardship for the business. This got further aggravated by the severely adverse prevailing market conditions. A combination of these factors has made running of operations of the plant completely unviable.”
The company also announced that the uncertainties associated with hardships created by Covid2019 pandemic have further aggravated the situation and brought the plant operations to a point of no return.
“After evaluating the situation carefully, the company has come to a final conclusion that financially it is not viable to run this plant, and therefore, we have decided to close it down permanently.”
The notice said that the plant will therefore stand closed on 6 July 2020. It also informed that all employees of the plant will be paid their accrued entitlements and outstanding dues.
It was in 2003 that RJ Corporation brought Creambell ice cream to India in technical collaboration with French Dairy major Candia. It boasted 15 per cent market share in the ice cream industry, marking its presence in 19 states.
Creambell had manufacturing plants in Goa, Agra and Asansol, and 35,000 retail outlets across India.
For many years, Creambell has been the recipient of the highest honour at the "Great Indian Ice Cream Contest" conducted by Indian Dairy Association and DANISCO. Out of 48 major Ice Cream brands in India, awards are announced in eight categories, Creambell has won 27 awards in all India Ice Cream contest conducted by Indian Dairy Association and Danisco.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
