iWorld
Eros Now, Oppo partner to provide smartphone users with premium content
Mumbai: Eros International Plc-owned Eros Now has partnered with Oppo mobile phones to give access to its massive content library consisting over 12,000+ movie titles, original shows, music videos and short-format content on Eros Now Quickie on the Oppo App store.
At a time when mobile consumption is growing exponentially, OTT platforms have emerged as the biggest gainers. Consumers have spent three hours more on their mobile phones in the week ended 27 March, 2020, as per the recent Barc India-Nielsen report.
The partnership between Eros Now and Oppo further accelerates this growth by offering users seamless access to premium content on their smartphones. As part of the deal, Oppo users can avail a one-month free subscription to Eros Now services.
This alliance is a result of Eros Now's and Oppo’s shared vision to enhance consumers’ viewing experience. Eros Now’s robust content line-up delivered on Oppo handsets’ high-quality display caters to consumers’ demand for the superior binge-viewing experience. Also, with this deal, Eros Now further expands reach by offering a superior streaming experience for Oppo’s user base in India.
Eros Now CEO Ali Hussein said: “Strategic partnership, robust content line-up and superior-tech backend has fast-tracked Eros Now’s growth story. The association with Oppo, a leader in the smartphone market, enables us to deliver enhanced viewing experience to our existing and potential consumers using Oppo handsets. The inclusion of Eros Now App adds value to the services offered on the Oppo App store by providing consumers with the best of online streaming.”
Yajun, country manager – OPPO mobile internet business, said: "We are delighted to welcome Eros Now to team up with App Market. App Market is a safe, secure, and easy to use platform. We value such partnerships which strengthen our association with developers like Eros Now to provide rich content & services to our user base."
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
