Ad Campaigns
Shoppers Stop launches a new campaign for Eid
This Eid, Shoppers Stop, India’s leading fashion and beauty destination invites you to get #Selfieidi ready! The brand in their new campaign, encourages their customers to get dressed up and celebrate the festival safely indoors.
The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!
So, this Eid, splurge on yourself, pamper yourself, love yourself! Buy your favorites on the Shoppers Stop App and Website and remember to click a #Selfieidi. Tag the brand and get amazing rewards.
The contest winners will be announced on Facebook and Instagram handle of Shoppers Stop.
In addition to the campaign, Shoppers Stop will also be wishing their customers Eid Mubarak on the day of Eid in a unique way on its social media page.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
