iWorld
Dailymotion announces return to normal for streaming quality
MUMBAI: Earlier, Dailymotion made the decision to reduce the bandwidth required to broadcast videos on its platform to mitigate the risk of network saturation. The end of the confinement period in France marks a return to normal for the platform which will again broadcast its videos in UHD definition (4K), Full HD (1080p) and HD (720p).
"As network conditions continue to improve, we will remove the definition limitation introduced in March, country by country,” says Dailymotion COO Guillaume Clément. “The goal is to bring back the highest quality of viewing to our users worldwide by 20 May 2020.”
To prevent network saturation during the Covid2019 pandemic, video portal Dailymotion had rolled out limits to video quality available for streaming on its platform in March. With millions of people under the shelter-at-home directive, the world's internet infrastructure was under stress. To reduce the pressure, major streaming services including Netflix, YouTube made video qualities to SD
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
