iWorld
VMate and Jjust Music collaborate to promote new music video Wajah
Trending short video platform VMate has partnered with Jjust Music to co-promote an upcoming new song ‘Wajah’. This is the first time that VMate has joined hands with Jjust Music, which is a pioneering music production house by renowned Bollywood actor and producer Jackky Bhagnani. To attract users, VMate has launched a fun-filled eponymous musical contest #Wajah. Creators participating in the contest have the opportunity to win exciting cash rewards up to Rs 5000.
Wajah is a romantic track sung by vocalist Rahul Jain, and the video features television industry’s famous on-screen and off-screen couple Gautam Gupta and Smriti Khanna. Jjust Music will also stream the new music video on their official VMate account for the users. Video creators can enjoy the music and take inspiration to make entertaining videos for the music contest, which will be live from May 22 to May 28, 2020. The best ones will be awarded.
The trailer of Jjust Music’s Wajah song was recently released on social media platforms, including VMate. It has garnered an overwhelming response from music lovers and creative minds who are looking forward to create their own versions of the music. To see the trailer, one can log into the VMate account and check out Jjust Music’s official profile – http://m.vmate.com/user/207341629.
During the ongoing lockdown period, Jjust Music had earlier launched Muskurayega India, a song for which some big faces from Bollywood came together to assert that India would defeat Covid-19 and return to normalcy soon. Prior to that, the music label had launched ‘Kamariya Hila Rahi Hai’, a peppy Holi song by Bhojpuri star Pawan Singh that featured the actor-singer along with popular dancer Lauren Gottlieb.
In a short span, VMate has gained immense popularity across India, especially in small towns and villages. The platform has allowed India to find hidden talent from far-flung areas. Today, VMate has emerged as a leading digital community where people from across the country not just share their life moments, but also play an active role in trying times like outbreak of Covid-19 pandemic. The platform has also been at the forefront of driving content and campaigns that appeal to the masses. Previously, VMate has partnered with Bollywood diva Sunny Leone, comedy queen Bharti Singh, dancing sensation Sapna Chaudhary, top YouTubers Bhuvan Bam & Ashish Chanchlani, among others, to connect the masses with their favourite celebrities.
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iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
