MAM
RIO launches new campaign on Menstrual Hygiene day
RIO-Heavy Flow Pads, the only sanitary pad you will ever need to manage heavy flow, from the Nobel Hygiene family, launched a new campaign today to coincide with the upcoming Menstrual Hygiene Day to raise awareness about the challenges that women face due to heavy flow.
In our society, women have normalized the extremeness of their period due to lack of awareness about heavy flow and therefore do not realize that their condition might require them to use different products than the norm. This often results in leakage, staining, the napkin overflowing, a higher rate of infections because of leaving on a full pad for longer than it should in addition to rashes and discomfort because of having to compensate by using multiple pads at once. All of these are signs of poor menstrual hygiene practices.
This Menstrual Hygiene Day i.e, 28 May 2020, RIO addresses this issue via a campaign with a series of analogies to showcase how women feel when they use a regular napkin during heavy flow and calls out the oxymoronic habit that we have become accustomed with. This is questioned through instances that elaborate on the need for the usage of the right product that can handle heavy flow, which is essential for good menstrual hygiene.
Sharing his views on the campaign, Kartik Johari, Vice-President, Nobel Hygiene said “An overwhelming majority of women in India who suffer from heavy flow are undiagnosed and ill-informed about their condition. We understand that the journey from using a cloth to sanitary napkins has been a long and arduous one. However, this needs to be refined further as a few sizes do not fit all. There are a lot of missed sizes in between that lead to hygiene issues that need to be addressed. And a huge chunk of it deals with heavy flow which has so far been ignored.
With this campaign, we want to reach out to women and help raise awareness about the repercussions that ignoring and not recognizing heavy flow as a unique condition might have on their bodies. It also raises awareness about how the usage of the right products can help maintain good menstrual hygiene to a large extent. The normalization of this condition cannot continue in the interest of their wellbeing. The campaign will show solidarity with women facing this challenge and let them know they are not alone along with busting age-old myths surrounding this condition.”
The campaign will also create awareness and education on the brand’s blog articles about good menstrual hygiene practice, busting myths and about sanitary pads including the purpose of wings and length of pads.
The campaign will be showcased on their Instagram page @theriopads and Facebook page @theRIOpads. The concept has been put together by Schbang. Brand Pages:
RIO Instagram: https://www.instagram.com/theriopads/?hl=en
RIO Facebook: https://www.facebook.com/The-RIO-Pads-111702830401404/
RIO Website: https://www.riopads.in/s
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33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
