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Indians prefer trendy features like AI camera while purchasing budget smartphone – itel survey
MUMBAI- AI camera remains to be the key aspect driving the purchasing decision of consumers buying budget smartphones, reveals the “Trend Survey by itel – What India Thinks About Smartphones” report. Thirty three per cent of consumers will consider this aspect, it highlighted. Other top features include drop notch display at 25 per cent followed by fingerprint sensor at 22 per cent.
The detailed study was done to understand and analyse consumer trends and preferences when it comes to smartphone usage in association with a credible national third party, reveals the no. 1 Smartphone brand in sub 5K segment in the offline channel from TRANSSION India.
The survey report also concludes an insightful preference for local language consumption. The probability of consuming content in one’s native language came out to be quite high. As per the report, 64 per cent of the respondents prefer to consume content in their local language.
The study evaluates and reports various dimensions of smartphone usage, consumer preferences in terms of features, favourite apps highlighting the key trends, favourability and significant consumption patterns across gender, age groups, regions and more. The survey highlighted a unique content consumption pattern on smartphones. The study mentioned 50 per cent of Indian smartphone users watched movies followed by 24 per cent on news. The vast majority of Indian youth around 88 per cent till the age of 24 watch movies exclusively on their smartphones.
In a country like India, where there are 450 million smartphone users, the significance of smartphone usage depends upon what value the smartphone provides in terms of features, the latest technology and most importantly the affordability factor. From content likability point of view, 56 per cent audience states that news gets them maximum traction on social media followed by 20 per cent around selfie posts, 14 per cent on travel and food at 10 per cent. From showcasing the trends to the depth of addiction, the survey tries to understand the behavioral patterns of smartphone usage.
The survey is conducted online across 4000 respondents in 13 states. The report cuts across age-groups and demographics: youth, regions, working sector, etc.
According to TRANSSION India CEO Arijeet Talapatra, “Smartphones remain at the centre of our lives be it in terms of consuming content and videos, exploring information, connecting with peers and friends or surfing social media platforms. As a brand that believes in providing trendy technology with A-class features at a budget-friendly price point, we commissioned this consumer trends survey to get relevant insights concerning the consumer patterns, choice and preferences when it comes smartphone usage. This study helped us understand that how quickly consumers are adopting advanced and innovative technology, hence it will further help us create and provide such technologically equipped and customised offering that will be loved by our customers.”
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
