MAM
Nihilent Donates Medical Equipment Worth INR 50 lakhs to Fight Covid-19 in Maharashtra
Pune-based global consulting and services company, Nihilent and its subsidiaries donated critical medical equipment worth INR 50 lakhs to the Directorate of Health Services in Maharashtra. As a part of their CSR initiative the firm gave 3,489 PPE kits and 7,500 N95 masks to combat Covid-19 in the country’s highest affected state, Maharashtra.
The healthcare system in India is currently under immense pressure and crippling due to this pandemic. With Maharashtra contributing to the maximum number of cases with coronavirus hotspots such as Mumbai, Pune and Nagpur, safety of the public is the state’s priority. Nihilent has donated PPE kits and N95 masks that will aid the Health Services Department in accelerating the process of detection and containing the novel coronavirus.
Commenting on this initiative, L.C. Singh, Director and Executive Vice Chairman of Nihilent said, “India is at a stage where immediate critical care is necessary to contain the virus and overcome this pandemic. While the government has introduced a slew of measures and services for the public, we wish to support the medical community including doctors, medical practitioners, nurses who are tackling Covid-19 pandemic at the forefront.”
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
