MAM
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS
Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge — inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017 Manushi Chhillar. Announced as a brand ambassador today, Manushi will be front-running adidas’ mission to inspire more women to embrace fitness, whilst creating a positive social impact through the power of sport.
Joining adidas team and a powerful roster of adidas ambassadors including Ranveer Singh, Rohit Sharma, Hima Das, and over 20 other top athletes and youth icons who are redefining India’s sporting and fitness culture, Manushi said, “I have always been into fitness so to represent adidas is a dream come true. I resonate with adidas when it comes to being changemakers and our aim together is to use the platform of sport to inspire people and drive positive change, whether it is to inspire women, drive sustainability, or encourage kids to take up sport. I’m so excited to train in my new gear which I’ve just ordered from the adidas website.”
Commenting on her fitness routine, Manushi said, “My fitness regime is holistic – focused on a balanced lifestyle, sleep, food, thoughts, plays an important role because fitness and health are not just about physical well-being but your mental, emotional and physiological well-being as well. Being fit is important in these unprecedented times and I would encourage all my fans to take out time to be fit and healthy.”
At the announcement of the association, Manish Sapra, Senior Brand Director, adidas India said, “Manushi is an inspiration for many young women who aspire to break barriers and aim for the stars. She has made the entire country proud through her journey, and we take pride in welcoming her to team adidas. At a time when the nation is seeking constant motivation and inspiration, we want to encourage everyone to adopt fitness activities and continue to believe in the power of sport. The playground awaits them, and when things get better, we all will be ready for sport.” \
Over the past several days adidas has encouraged over a million people across the globe, including India which is one of the top countries in participation, to join the #HOMETEAMHERO Challenge that supports the WHO COVID19 Response Fund. adidas will be donating $1 for every hour of fitness activity clocked on the adidas Running and adidas Training apps till 7th June. If you want to join the movement, click here.
Video Weblink:- https://www.youtube.com/watch?v=OSETMmvbBHk
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
