Brands
Oteria celebrates Circadian Day with Sangita Bijlani, Isha Talwar and Aditi Govitrikar
Mumbai: Oteria, a premium D2C gender-neutral skincare brand based on the principles of Circadian Rhythm, celebrated Global Circadian Rhythm Day on 24 July, aligning perfectly with the brand’s vision of creating 24×7 skincare for customers, across the board. The event, hosted at The Piano Man in New Delhi, observed this globally celebrated day to spotlight the profound impact of circadian rhythm on one’s wellbeing, health and most importantly skin. The Circadian Day event aimed to raise awareness about the beneficial practices of a 24×7 skincare regimen and adopt new routines for holistic skin.
A first of its kind, rhythm based event headlined by an educative session which married two different universes of industry experience and clinical knowledge – to shed light on the importance of following your natural rhythm in order to support your skin through 4 different time zones in 24 hours. The Circadian Day celebrations witnessed leading Bollywood stars such as Sangeeta Bijlani, Dr. Aditi Govitrikar and Isha Talwar alongside renowned dermatologists and influencers who shared their experiences through skincare whilst emphasizing on the need for products that are in-tune with one’s needs. The event also saw stellar performances by known Indie bands from the Delhi circuit such as Mansa Jimmy and Capital 3.
On its first observance of Circadian Day, Rivpra Formulations MD & CEO Vibhor Rastogi shared, “Our bodies follow a 24×7 rhythm that helps us stay on the move and live a holistically well life. Based on the same philosophy, we developed Oteria, which aligns with our bodies’ natural rhythm to support skincare that restores, rejuvenates and revitalizes your skin to take on daily challenges and more. At Rivpra Formulation, we are committed to creating effective, affordable medicines, and with Oteria, we blend science and nature to address skincare needs for all genders. With the observation of the Global Circadian Rhythm Day, we are honored to introduce the concept of 24×7 skincare and Oteria, to the world beyond.”
Isha Talwar, recently featured in the Amazon Prime series Mirzapur, stated, “Understanding your skincare choices is crucial. It’s really important to understand what you’re buying for your skin; expensive products alone won’t work wonders. For healthy skin, proper sleep and maintaining your body’s rhythm are essential. Even with a busy work schedule, I ensure I eat healthily and get enough rest.”
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
