MAM
Cyient appoints Meenu Bagla as vice president and CMO
MUMBAI: Cyient, a digital technology and engineering solutions provider, today announced the appointment of Meenu Bagla as vice president and chief marketing officer. As CMO, Bagla will be responsible for strengthening the brand reach, relevance, and advocacy to deliver accelerated business growth in new and existing markets.
Before joining Cyient, she served as the global head of marketing at Tech Mahindra. She has also held marketing leadership positions at major multinational companies, including Quinnox, Wipro, Oracle, Aditya Birla Group, and CSS Corp.
Throughout her career, Bagla has evangelised and implemented a lean marketing strategy that is fuelled by digital technologies and powerful storytelling. It has helped her transform the marketing function into digital growth engines and deliver business impact faster.
Bagla was featured among the "Top 20 Women Leaders in 2020" by Mediavataar, received the "Global Digital Marketing" award for women leadership in the industry by the World Digital Marketing Congress, and has won several marketing excellences awards for her work throughout her career.
Cyient president and COO Karthik Natarajan said, "I am very excited to welcome Meenu to Cyient as we take on the transformational journey from services to solutions. With her comprehensive and proven marketing experience across tech start-ups, mid-sized, and large IT firms, she will play a pivotal role in further building brand awareness, deepening relationships with our customers, and driving Cyient toward the next phase of growth."
He further added, "Having held global leadership roles for tech brands, and contributing to their stellar business growth in highly-matrixed business scenarios, she is a natural addition to our leadership team."
Bagla holds an MBA in marketing from the Nirma Institute of Management and has completed executive programs from Harvard Business School and Columbia Business School. She is actively involved in community service through women empowerment initiatives, green programs, and social media education projects.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
