MAM
ShemarooMe and DocsApp join hands to fight against COVID-19
As India gears up to gradually lift the lockdown, we will have to build and exercise crucial new habits such as physical distancing, wearing masks, and maintaining hand and face hygiene. While the revival of activity may spread Covid-19, it should be our top priority to still contain the spread of the disease.
ShemarooMe, the OTT platform from India’s leading content powerhouse Shemaroo Entertainment Ltd and DocsApp, the digital healthcare platform, have joined hands to fight against COVID-19 by enabling/helping individuals to stay at home. The sole objective of this initiative is to promote staying healthy and getting entertained while Staying Home to help contain the spread of the virus.
Subscribers on ShemarooMe platform may avail complimentary medical consultation on issues related to COVID-19. Users will also have access to free online consultations across 20 specialities from expert doctors at the comfort of their homes, without the risk of stepping out and possibly being exposed to the virus. Besides medical consultation, the initiative will also help in busting myths, reducing panic, and educating consumers about the virus and other related issues.
On the other hand, to help individuals be mentally happy & entertained, ShemarooMe will provide access to its multi-genre, multi-lingual content at only Re. 1 as part of the initiative to DocsApp users. Experts believe that consuming content encourages emotional release. This release of emotions can have a cathartic effect and makes it easier for a person to become more comfortable in expressing their emotions. Individuals can enjoy unlimited access to ShemarooMe’s vast content offerings of 3700+ titles comprising of Bollywood classics, Regional cinema in Gujarati, Marathi & Punjabi, live access to aartis from famous shrines and access to newly released critically acclaimed Bollywood Premieres every week.
“With our healthcare platform, DocsApp, we have been constantly striving to make expert medical assistance available to the majority of the common public. By collaborating with ShemarooMe, for the Staying Home and Staying Entertained initiative, we will be helping a larger portion of the Indian population with access to high-quality healthcare & encouraging them to Stay Home, Healthy and Entertained” said Mr Satish Kannan, Co-Founder & CEO, DocsApp and MediBuddy.
Adding to that Mr. Zubin Dubash, COO -Digital, Shemaroo Entertainment, said “Shemaroo lives by the traits of keeping people first and following the same suit we’ve partnered with DocsApp to ensure all individuals are safe at home with access to expert doctors at the touch of a button. Our partnership could not have come at a more appropriate time when Work from Home is becoming a global norm and consumers are taking enough precautionary measures to stay safe. While staying at home is the need of the hour, this association will provide DocsApp users access to varied content offerings available on ShemarooMe so they can indulge in some desi style entertainment and friendly distraction for only Re. 1 in the first month. Additionally, the complementary medical consultation service to our subscriber base will help them seek expert advice on matters such as COVID-19.”
Shemaroo has always invested in relationships and has been at the forefront of innovation. This new initiative will bring together the best of both worlds which involves high-quality healthcare and great entertainment
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
