GECs
ZEEOdisha.tv Reaches New Milestone, Breaks into Top 3 Odia News sites within 6 months of launch
ZeeOdisha.tv, the digital arm of Odia news channel ZEE Odisha, has broken into the top 3 Odia sites in India by reaching 2 million users in May 2020. The fact that this feat was achieved in mere 6 months of its launch makes it even more laudable. ZEE Odisha is ZEE Media Corporation’s Odia offering and caters to almost 6 million tv viewers.
ZeeOdisha.tv is a part of Zee Digital, the online arm of ZEE Group, and was launched with an aim to provide niche content in the Odia language. The genres covered range from News, Politics, Crime, Religion and Odia Heritage. The content focus is to go beyond just breaking news and provide in-depth analysis for each story ahead of our competitors. The digital wing resonates perfectly with the brand message of “One Step Ahead”
Speaking on the occasion, Mr Purushottam Vaishnav, Cluster-2 CEO, ZMCL, said,” With India being a vast potpourri of diverse cultures and traditions, it was necessary to cater to each region in its native language. We recognized this early on and focused extensively on each regional channel, both on Linear television and on the digital front. This feat strengthens our belief that regional is the way for growth in India.”
Mr Rohit Chadda, CEO – Digital Publishing, Zee Group said, “It is overwhelming to see the trust and acceptance amongst the users towards our younger digital platforms. Odia is among the top vernacular markets with respect to digital news. Our digital first approach has led us to emerge as market leaders in the Odia market leaving behind our competitors who have been around much longer than us. Backed by our data and technology driven newsrooms, we are confident to reach new heights and further our growth.”
For ZEE Digital, this is another achievement in a span of few days. Recently ZeeHindustan.in, the digital news platform of the national news channel ZEE Hindustan crossed 10 million monthly active users within only 6 months of its commercial launch. These are a testament to the success of ZEE Digital as it adds new set of audiences daily from different demographics.
Having breached the top 3 category, the next milestone for ZeeOdisha.tv would be to become the top ranked and the most trusted Odia website in India.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
