MAM
Celebrated playback Singer Nikhita Gandhi Takes the Stage on #WeekendLive with Zoom TV & Oaksmith® Gold Glasses
Riding on the success of past weekends, Zoom TV and Oaksmith® Gold Glasses bring #WeekendLive this Sunday, featuring a well known playback singer Nikhita Gandhi .
#WeekendLive is a collaborative effort between the leading entertainment channel Zoom TV, and new to India’s very happening music and performances scene, Oaksmith® Gold Glasses (@OaksmithGoldIndia on Facebook & Instagram). As many live shows cancel, platforms like #WeekendLive are pioneering efforts to build a work-from-home culture for the artists, and giving roots to an emerging format for live music with #StayHome – House Concerts.
#WeekendLive leverages the “Live” feature of popular social media platforms like Instagram and Facebook, as some of India’s top talents perform from the safety of their homes, straight to that of their audiences.
This week’s artist is the incredibly talented and versatile playback singer Nikhita Gandhi whose interest in music began with her friendship with the famous pop and jazz musician Usha Uthup, who is a family friend. This dentist turned singer has lent her voice to a number of Bollywood movies and also shot to fame after performing A R Rahman’s song "Ladio", earning critical acclaim and appreciation for her art. She has been a part of some big blockbuster movies and has sung in films like Jagga Jasoos, Sanju, Manmarziyaan, Stree, Luka Chuppi to name a few. Along with being a Bollywood playback singer, Nikhita also has her own band and recently launched a single – ‘For Now’, in an attempt to promote Indie artists.
In the recent past, Nikhita has also bagged some prominent awards and has been nominated for her notable work at various prestigious awards like Filmfare, Zee Music Awards, etc. This weekend get ready to sway and groove to some melodious soundtracks performed by the ever gracious Nikhita Gandhi.
Going by the response to last few editions, #WeekendLive has been a hit, with over 20 million viewers watching the riveting performances – by Indian Ocean, India's most celebrated and iconic rock band, Deveshi Sahgal, the very talented sufi singer, the iconic Rajasthani folk musician and internationally renowned, Kutle Khan Project, the very versatile singer songwriter Jasleen Aulakh , the leading Indie-Rock Band Faridkot and Legendary rock band Parikrama, Eminent Sufiyana Vocalist Dhruv Sangari, Illustrious guitarist singer Dhruv Visvanath, Indian Folk band Swarathma, Pop Singer and Songwriter Kamakshi Khanna and Renowned Sufi Singer and music composer Sonam Kalra.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
