MAM
Genesis BCW wins big at PR Awards Asia 2020
Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today won three awards at the prestigious PR Awards Asia 2020. The awards, which were announced virtually this year, include one gold, silver and bronze award, and the coveted South Asia PR Campaign of the Year for its campaign for Gillette India, the only campaign awarded in this category. With these wins, Genesis BCW demonstrated its commitment to pushing boundaries and moving people.
Genesis BCW’s award-winning campaigns include:
South Asia PR Campaign of the Year – Silver Award for Rethink Notions of Masculinity – #ManEnough campaign for Gillette India
Sports – Gold Award for #NBAInMyBackyard campaign (along with Wordswork Communications) for NBA
Reputation and Issue Management – Bronze Award for Flying High Despite A Cockpit Battle campaign for IndiGo
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Speaking on the South Asia PR Campaign of the Year win, Karthik Srivatsan, Associate Director & Country Category Leader – Grooming, Indian Sub-Continent at P&G, said, “As a brand we strongly believe in being a Force for Good and Force for Growth and hence its essential that we support real untold stories that strive to break cultural stereotypes. Gillette’s #ShavingStereotypes platform has brought to life real stories that have the power and potential to change mindsets. We owe the success of this campaign to Lt. Col Manoj Kumar (Retd.) and his father, who are true heroes who’ve shown us that when we get past stereotypes that constrain us, we can emerge stronger together. Gillette salutes their spirit and is proud to have had the opportunity to be a part of their journey. Bringing this campaign to life was a challenge, we are glad to have a partner like Genesis BCW who echo our sentiments and amplify our stories to the fullest of their abilities.”
Rajesh Sethi, MD, NBA India, said, “We are thrilled to be recognized for all the hard work and dedication that the team (Genesis BCW + WordsWork) has contributed to bring this campaign to life. It is truly the collaborative effort that has made #NBAInMyBackyard a huge success and we are hopeful that the impact of this campaign lays the foundation for all of our future endeavours to grow the game of basketball in India.”
William Boulter, Chief Commercial Officer, IndiGo, said “We are delighted to see our communications agency Genesis BCW recognized for its hard work and talent by the PR Awards Asia 2020 with a bronze (and only) award in the issues and reputation management category. Genesis BCW has been IndiGo’s communication partner since our inception and very first flight that took off nearly 14 years ago. We truly value this partnership and hope to do more exciting work together.”
Deepshikha Dharmaraj, CEO, Genesis BCW, said, ‘It is so gratifying to see the efforts of our teams recognized by the PR Awards Asia. Our wins this year are a true reflection of our integrated approach of moving people with creativity, passion and hard work. The insight-driven ideas we have co-created with our clients have helped them create maximum impact. I congratulate our clients and all of the Genesis BCW teams involved for winning these prestigious awards.”
The PR Asia Awards are unique in their efforts to shine a spotlight on communicators and agencies and their work in the Asia Pacific region as they define cutting-edge thinking and drive the public relations and communications industry forward.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
