iWorld
Google’s new tool helps keep a tab on rising TV users
MUMBAI: Google recently launched a series of tools in Display And Video 360. It comes as a sigh of relief for digital media buyers as it makes it easier for them to discover and secure ad inventory on high-quality streaming content.
According to data, Display and Video 360's connected TV available inventory surged by 75 per cent in April from the previous year.
"This doesn't include YouTube and YouTube TV, which over 100 million people watch on their TV screens each month in the US. Even now, as stay-at-home restrictions are being lifted, connected TV usage remains well above pre-Covid2019 levels," Google said in a statement.
The platform had created a dedicated TV section in the maketplace specifically for publishers and inventory that let them reach TV audiences across devices.
People can easily discover deals with available publisher inventory.
"Additional filter options let you search by geo or streaming device type to quickly find the right partner for your campaigns," informed Google.
One can send request for proposals (RFP) to publishers directly from the dedicated space.
"We'll be rolling out this new interface throughout the next few weeks. In the future we will also be adding national linear TV broadcast and cable networks as well as local TV stations to this section in Marketplace," informed Google.
The platform also mentioned that it is making YouTube Select's dedicated streaming TV lineup available to Display and Video 360 buyers in the US.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
