MAM
Lemma Ropes in Vinay Goel as VP southeast Asia
MUMBAI: Lemma, a pioneer in programmatic DOOH has appointed Vinay Goel as vice president southeast Asia. As a function of his new role, Goel will be responsible to scale programmatic DOOH business and strengthen the supply end for Lemma in southeast Asian regions.
With an experience of over 13+ years spanning across both agency and client side, Goel has worked with organisations the likes of Dentsu Aegis Network’s Posterscope, Philippines and India, Tata Teleservices etc. In his time with the agency he managed brands like Netflix, Heineken, Mastercard, Walt Disney, Huawei, Diageo and many others. He also has a strong entrepreneurial background stemming from his ecommerce marketplace venture, nativbird.com (The Ground Play Inc.), enabling local MSME businesses to adapt to the digital ecosystem.
Goel said, “In the past couple of years, we all have witnessed the shift of both consumer behavior and advertising investments geared towards digital. And with the Covid2019 pandemic happening, this shift has further accelerated. Now more than ever, advertising platforms have to adapt faster and work harder – and that includes the digital out of home medium as well. The need for transparency, accountability and ability to measure performance becomes intrinsic prerequisites. Lemma’s vision of delivering a truly programmatic digital OOH solution and ability to make this transformation possible motivated me to accept this role. I’m pleased to be part of this multi-talented team and together, pioneer this progression towards programmatic."
His proven acumen across diverse functions like advertising, sales, operations, and business management across various markets and cultures will help Lemma strategically build its hold in key markets, subsequently scaling their programmatic DOOH business.
Lemma co-founder and COO Mayuresh Phadke said “Our vision is that of being a unified solution for all DOOH requirements, globally. As we enter into one of the biggest OOH markets, Vinay Goel will help us get to work on the next phase of growth. We are excited to have him on board as his extensive experience coupled with his strategic business growth outlook & market understanding will aid us in achieving accelerated success in establishing Lemma as market leaders in programmatic DOOH internationally as well.”
Goel’s last stint was as GM- Posterscope Philippines where he was instrumental in driving business development opportunities, while also successfully setting up and managing OOH business in the region. Under his leadership the agency was awarded country’s best outdoor agency in the 2018.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
