iWorld
Discovery Plus app launches on Amazon Fire TV
MUMBAI: Discovery Plus is catching on with passionate communities across the country appreciating and enjoying the world-class content across 40+ genres such as Science, Adventure, Food, Lifestyle among others. In addition to being available on Android, iOS and on the desktop & mobile web, Discovery Plus is now also available on Amazon Fire TV. Within a week of the launch on Amazon Fire TV, Discovery Plus proved its mettle in the living room screen experience by netting an impressive 41.3 minutes per subscriber* per day.
Discovery Plus also augmented its content to celebrate the launch with a collection of new ‘Big Screen Delight’ titles dropping every day of the week. Over the last week, Discovery Plus dropped marquee content specials including NASA and SpaceX: Journey To The Future, Carter’s War, Space Launch: America Returns To Space, How The Universe Works and Expedition Asia with Ryan Pyle. Additionally, starting today audiences can now stream Nature’s Strangest Mysteries Solved, Mythbusters and season 10 of the very popular show Gold Rush on their Fire TV devices.
Discovery Plus, emphasizing the big-screen delight experience, launched a new marketing campaign that will run across all 14 Discovery network channels as well as on all key digital platforms. Discovery Plus is also amplifying spends on performance marketing to ensure that all enthusiasts are aware of new platforms debut on Amazon Fire TV.
“One of the foremost demands put forth by ardent fans of Discovery+ has been met with the launch of our app on Fire TV. Our tremendous engagement on FireTV bears testament to that. Besides the convenience of consuming the largest repository of premium real-life entertainment content across devices, our audiences have loved the experience of watching Discovery+ on big screen and that’s what this launch on Fire TV allows us to provide. Our marketing campaign too builds on this simple, yet critical insight,” Discovery digital South Asia business head Issac John said.
“Our endeavour has been to offer Fire TV customers the widest selection and a frictionless way to discover their favourite content. Discovery Plus indexes a vast range of content about our planet, its rich culture, history, flora and fauna as well as the contribution of science and technology in the evolution of the human race. We are excited to add this selection to Fire TV customers in India,” Amazon Devices India head Parag Gupta said.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
