iWorld
EORtV expands core team with new appointments
MUMBAI: EORtV, an over the top (OTT) media service platform announced some more key appointments to its core team. The streaming service that was launched recently is now available on Playstore.
Joining the team are the following industry experts. Bharat Bhushan Nautiyal has joined as an executive director. He is a physics graduate from Mumbai University is a senior journalist and editor of "Nutan Savera", a Hindi weekly published from Mumbai since 1993, known for its fearless journalism and credible reportage & commentary on social, economic, political, and current affairs. His other business ventures include several real estate and infrastructure projects in Uttarakhand and Maharashtra. His vast network helps him to create and market amazing business opportunities for his business partners. Through his philanthropic work, Nautiyal also actively contributes towards social upliftment of the marginalised classes and works towards women’s empowerment. He is also a part of the creative team of Dreamzz Images.
Miiheer Shah has joined as a chief strategy officer. He has deep knowledge of competitive environments, resulting in tailored solutions which support strong, collaborative partnerships. He started his career as one of the youngest motivational leaders of the world at the age of 16. Since 2003, he has transformed more than 2,00,000 lives globally. Creator of the famous Prime Performance Training™️. & Param Meditation techniques, he has acted in famous Gujarati play, Ek Aham Ni Rani & produced the critically acclaimed Marathi Movie, Krutant under his production house Rain Rose Films in 2019. As an entrepreneur, he successfully founded – Goal Cafe, 361 Degree India & Rain Rose Hotels & Restros Pvt Ltd. Shah also has formed an NGO – School Of Ur Life ( SOUL ) working towards life skill training and counseling support for all ages.
Peter Fernandes has joined as a Chief Marketing Officer. He began his professional journey with Indian Express. Known as a tough negotiator, he worked in various organisations including stints with Hindustan Times Media Limited and then with Radio City 91.1 FM where he was instrumental in launching 13 new broadcast stations across India being in the Purchase Department as Senior Manager Commercial – Project Head. He also spent a decade in all at Zee Entertainment Enterprise Limited followed by a stint at Viacom 18 Media Pvt Ltd as the Vice President of the Commercial Department. He was a consultant for Outdoor Advertising Professionals and joined Red Eye Technologies as COO and worked successfully in the expansion of the organisation. In his 26 years of professional journey, Peter has developed executable go-to-market strategies, profitable cost effective models and built and led teams that drove high revenue growth.
Dominic Savio D’souza has joined the team of EORtV as its general counsel. He is a legal professional who has been part of the Indian Media & Entertainment Industry for over two decades. In addition to completing his studies in Law, he has a Masters Degree in Mass Communication and Journalism. He has been appointed as vice chair at the Indian National Association of Legal Professionals.
D'souza has been closely associated with several national and international production houses, major media conglomerates, having various business interests in print, broadcasting, internet and broadband, new media and OTT platforms, broadcast channels (news, general entertainment and sports) and print and newspaper publications too. His involvement includes litigation and non-litigation related matters pertaining to M&E and IP and also to Property, Labour and Corporate matters. D'souza advises the Indian governmental bodies and industry trade bodies in the media, IP, the broadcasting and telecom regulatory sectors and shares his knowledge pro-bono, both via educational institutions as well as professionally and has been part of various National and APAC IPR summits and conferences.
Welcoming all the professionals to the team , EORtV executive directors, Dr Kaushik Izardar and Deepak Pandey jointly shared a statement saying, "We are delighted to have Bharat Bhushan Nautiyal and Miiheer Shah join our team to offer their expertise across varied fields to help establish EORtV as one of the leading players in its genre. Both have global management talent with a proven track record of driving significant growth and creating strategic value in companies. The addition of new members is a great way to continue furthering our objective of creating a world where individuals of all abilities are fully accepted, respected and included."
"Peter and Dominic have been outstanding long-term partners and have created tremendous value for the firms they've worked with. We've been extremely fortunate to have experienced first-hand their ability to help companies scale their businesses while creating unique assets that have real intrinsic value. We are excited to partner with then and to leverage our expertise and network of relationships to drive growth," they added.
iWorld
Paramount revamps app with short videos to boost mobile viewer engagement
Streaming giant borrows from TikTok playbook to drive daily usage on phones
LOS ANGELES: Paramount Skydance is giving its streaming strategy a mobile-first twist, rolling out a redesigned version of its Paramount+ app that leans heavily on short-form video to capture viewer attention, according to a Reuters report.
The updated app, currently available to iPhone users via Apple, features scrollable clips such as sports highlights, news snippets, UFC moments and trailers. The idea is simple but effective: get users to open the app multiple times a day, much like they do with TikTok or Instagram.
By encouraging repeat visits, Paramount is betting it can deepen engagement and unlock new features such as real-time statistics during live events and interactive viewing elements. The approach reflects a broader industry shift, where streaming platforms are borrowing cues from social media to stay relevant in an increasingly crowded market.
The stakes are high. In the first quarter of 2026, Paramount accounted for just 2 percent of global app-based streaming, trailing rivals such as Netflix, HBO Max and Peacock, according to data cited by Reuters. Even a potential combination with Warner Bros Discovery would only place it fourth in the streaming rankings.
Meanwhile, YouTube, owned by Google, continues to dominate the mobile video space, boasting user numbers far ahead of Paramount+. This gap has pushed traditional studios to rethink how audiences discover and consume content.
Industry insiders suggest Paramount could go further by experimenting with micro dramas or tapping digital creators to draw in younger viewers. Rivals are already moving in that direction. Netflix is investing in video podcasts featuring names like Pete Davidson, Michael Irvin and Brian Williams, while Amazon has teamed up with Jimmy Donaldson for a reality series.
There are also hints of potential collaboration with TikTok, given shared links to Larry Ellison of Oracle, though both companies have said no formal agreement exists.
The revamp is part of a wider overhaul of Paramount’s streaming operations, including both Paramount+ and Pluto TV, as the company looks to sharpen its competitive edge.
In a market where attention spans are shrinking, Paramount’s latest move signals a clear pivot. If viewers will not come to long-form content, the strategy suggests, then perhaps the content must first meet them in short bursts.
