iWorld
Want to help apps in creating short video platforms: Roposo’s Avinash Saxena
MUMBAI: At a time when local versus global is being heavily promoted, a number of homegrown start-ups are also gaining from the trend. While the user-generated content (UGC) ecosystem in India has largely been dominated by a few global players, a number of homegrown ones are gradually emerging. Roposo, which falls among the promising ones, now has more than five crore users.
In a virtual roundtable by Indiantelevision.com, Roposo co-founder and Glance VP product management Avinash Saxena said that it has more than 100 million daily active users (DAU) now. Roposo was acquired by InMobi Group’s Glance last year, making its ecosystem stronger. Saxena said that a lot of people see content through lock screen on their phones through Glance, which has video content, news and a game centre.
While Saxena mentioned that millions of videos are being created on Roposo, it has various channels on which those videos go up. Rather than having a singular feed like other short video platforms, Roposo believes in the diversity of content, allowing for multi-channel viewing. He also added that content on Roposo is very diverse including creators showcasing talents, users expressing views, updating local news, teaching, etc.
“Roposo is working brilliantly with communities and Glance is helping communities to increase the outreach of videos created through the community. So we thought why not help other apps to create short video platforms and that is why we have a very important SDK. We are testing with a couple of partners and have got wonderful results. It can help any app to become a short video platform for their own community,” Saxena added.
Usually, on Roposo, every user spends 20-25 minutes every day, watching nearly 100 short videos per day. While during the Covid2019 crisis more people have turned online, Saxena said Roposo is serving a purpose to connect people and keeping the connection alive through interesting videos and helping them get over the boredom. According to him, community engagement is keeping their morale high.
However, as now lockdown is easing in many places, Saxena said that many of the videos being created out of the home. He said that many videos are being created on Covid2019-related topics on the back of their interesting filters. They also have a channel dedicated for Covid2019-related topics.
Saxena said that they are directly competing with TikTok although being a different product. He said that the local crowd is supporting them and also sharing constructive feedback. However, he stated that if someone makes a good product, the community will support and extend the app’s awareness, making it viral. But if a product is not good it won’t be able to thrive whatever the origin might be.
“From November we have been a part of InMobi group, which works across the globe. There is a committee which takes care of everything related to security and user information. We have not experienced any attack which has altered content but if there is any we will be quick to respond,” Saxena added on security concerns.
He also opined that allowing creators to be creative, building a community and creating a smart recommendation engine is mandatory for such platforms to succed.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
