MAM
Mirum India appoints Kalpesh Patel as director of martech services
NEW DELHI: Mirum has appointed Kalpesh Patel as director of martech services. Besides leading the Salesforce practice, Patel will also lead other areas of practice such as Sitecore, SEO, UX_UI in addition to other CMS and e-commerce solutions. Patel has more than 23 years of experience in managing and delivering technology solutions to Indian and global clients. Patel has been with Mirum for more than four years now and was earlier leading the technology practice.
Mirum India is a Salesforce gold consulting partner for over nine years and has successfully executed more than 100 projects. Marketing automation services continues to be a major focus area for the agency. Mirum also has an in-house product engineering team, that has built numerous marketing cloud accelerators.
Mirum India joint CEO Hareesh Tibrewala said, “Kalpesh is a very passionate and detail-oriented leader. He brings both: the emotional quotient required to run and manage a large team; and the discipline and processes required to ensure flawless and timely delivery. Post Covid2019, we expect to see an accelerated requirement for digital transformation for businesses. And under Kalpesh’s leadership, we are set to deliver the same for our clients.”
“A big thank you to Mirum India for putting faith in me and giving me this big opportunity,” said Patel. “With the martech vertical, Mirum India has now combined all the offerings which brands need on their digital transformation journey. I am excited to leverage my experience in delivering technology solutions for domestic and global clients, to add value to the martech vertical. I am looking forward to my new role and keen on contributing to the success of martech and the organisation.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
