AD Agencies
Ogilvy Mumbai named Cannes Lions creative agency of the decade
MUMBAI: The first ever ‘LIONS CREATIVITY REPORT OF THE DECADE’ saw Ogilvy Mumbai ranked as the highest most creative agency of the decade among all Indian agencies in the Asia rankings.
Additionally, Ogilvy’s 'Savlon Healthy Hands Chalk Sticks' (which won Ogilvy's first Creative Effectiveness Grand Prix besides 7 Lions) features amidst the 'Iconic Work' in this report.
Furthermore, Ogilvy India has the distinction of contributing the only coveted Glass Lion to the WPP global tally, for 'Beauty Tips by Reshma'.
Overall, WPP emerged as the 'Holding Company of the Decade', with Ogilvy Worldwide contributing richly to that title through the decade.
The Cannes Lions Creativity Report of the Decade monitors and maps the most creative advertising companies of these past 10 years, across the world. Given that only 3 per cent of all work entered goes on to win a Cannes Lion, this result marks a a moment in time for the industry in India as well as the world. It is a benchmark that has been defined at a time when the industry could do well with a boost.
Ogilvy executive chairman India & Worldwide chief creative officer Piyush Pandey said, "It is a great feeling that the work that you do for your clients and audiences in India is recognized at one of the biggest creative forums in the world as the Best Of The Decade. I am very proud of all our people who enable our creative leadership to consistently deliver excellent work across traditional and modern media for our clients’ brands. I am grateful to our clients who have given us the opportunity as well as their faith and belief in what we do for them. I agree with Susie Walker, Head of Awards, Cannes Lions, who states in her Introduction, ‘This report marks a moment in time’.
Ogilvy India CEO Kunal Jeswani said, "I joined Ogilvy 15 years ago and learnt one thing. Focus on the work. Everything else will follow."
Ogilvy India Chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha said, "Savlon Healthy Hands Chalk Sticks featuring as one of the iconic campaigns of the decade is an achievement we will not forget as long as we live. It is a privilege that our decade-long journey at Ogilvy overlaps perfectly with the timeline of this prestigious report, which places us as India’s most creative agency. It feels great that this report also acknowledges ‘Beauty Tips by Reshma’. Our heartfelt thanks to all our teams and clients. They are the best."
Ogilvy India chief creative officer Sukesh Nayak said, "This is a proud moment for all of us. Our clients have backed our vision and that vision has now placed us right on top. So, a big thank you to all our clients and our super talented people who made this happen."
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
