MAM
Divine Solitaires joins hands with actress Vaani Kapoor
Mumbai: Divine Solitaires, a leading diamond solitaire jewellery brand, is all set to add some spark to the lean month of August and usher in the upcoming festive and wedding season. It is all set to bring back India’s biggest diamond solitaire promotion with The Solitaire Festival of India (TSFI) for the third consecutive year in 2024— this time with actress Vaani Kapoor as the brand ambassador!
Known for her roles in blockbuster films such as War, Shuddh Desi Romance and Befikre, this year, the event is set to be a grander success with the presence of actress Vaani Kapoor. Vaani brings a dash of star magic and an impressive Instagram following of 8 million, mostly comprising India’s empowered youth, who will make this campaign the talk of the town this year.
This annual event will run from August 1-31 at over 200 partner jeweller stores and on https://shop.divinesolitaires.com and will feature the solitaire collections of some of India’s finest diamantaires. Throughout the month, customers from different states across India can browse through and indulge in stunning collections of solitaire jewellery pieces in their respective cities as well as online.
The festival offers a unique incentive for valued customers to receive assured gifts with every purchase of diamond solitaire jewellery. Each purchase includes coupons for weekly lucky draws scheduled for 11, 17 and 24 August, featuring exciting prizes ranging from iPhones to Alto cars. The grand finale of the festival will have a bumper draw on September 4, where one lucky winner will drive home in a luxurious XUV 700, and other winners will take home additional prizes.
“The festive and wedding season is just around the corner and for our partners and customers, there is no better time than August and no better opportunity than TSFI to invest in diamond solitaire jewellery. Our customers will not only have the opportunity to see, feel and purchase the best quality diamond solitaires with 8 hearts and arrows each but also have the chance to win some fantastic prizes!” said Divine Solitaires founder Jignesh Mehta.
The 2nd edition of TSFI in 2023 was a huge success closing with a staggering 600 per cent increase in footfall over the previous year. This year, partner jewellers like Senco Gold, Ranka Jewellers, and Reliance Retail to name a few, are set to break that record attracting customers from across India.
To spread the word about the TFSI 2024 campaign, Divine Solitaires will drive a series of nationwide marketing initiatives in over 100 cities. These will comprise targeted outreach through regional newspaper advertisements, impactful radio campaigns and cinema ads playing across theatres nationwide for seven days.
To add an interactive dimension, Divine Solitaires will host a Facebook and Instagram live draw event on 11 August, engaging audiences nationwide and bringing the thrill of the draw directly to their screens. This initiative aims to foster community spirit and participation, enriching the festival experience for all. With a steadfast commitment to boosting footfall and engagement, the festival promises to be a resounding success, delighting customers and jewellers alike. Join us in this grand celebration and witness the enchantment of Divine Solitaires.
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
