e-commerce
Amazon expands Pantry service to over 300 cities in India
NEW DELHI: Amazon.in today announced the expansion of its popular program ‘Amazon Pantry’ to over 300 cities across the country. Customers in Allahabad, Amreli, Bareilly, Betul, Bhopal, Bundi, Bhandara, Churu, Deogarh, Gonda, Jammu, Jhansi, Kathua, Kozhikode, Malda, Moradabad, Nainital, Pathankot, Rajkot, Shimla, Udaipur and Varanasi among others can now conveniently order groceries on Amazon Pantry.
With Amazon Pantry, customers get curated grocery and everyday essentials at great prices with savings of up to 35 per cent on monthly groceries of staples and branded FMCG products. They can choose from a selection of 3000 products from more than 200 brands and get them at their doorstep in just one to two days. In select cities of Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata and Pune, customers can also choose from convenient time slots to schedule their Pantry deliveries.
Amazon India
director – category management Saurabh Srivastava said, “At Amazon, we are committed to be an ‘everything’ and ‘everyday’ marketplace for our customers and constantly focus on increasing selection, convenience, ease and speed of delivery across the country. Amazon Pantry has become popular with customers as it fulfils their grocery demands and gives them great savings. With this expansion, customers in more than 300 cities & towns can get access to safe doorstep delivery of grocery essentials.”
Amazon Pantry will now be available to customers in more than 10,000 pin codes. In the last few months, hundreds of towns like Bharatpur in Rajasthan, Bilaspur in Chhattisgarh, Shivpuri in Madhya Pradesh, Fatehabad in Haryana and Mirzapur in Uttar Pradesh among others were added to help customers order groceries online and get safe doorstep delivery.
Sellers participating on Amazon Pantry offer selection ranging across staples, cooking essentials, snacks, beverages, packaged food, household supplies, personal care, skin care, pet food, baby products such as diapers & baby food and lots more.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
