MAM
Mondelez India forays into Cakes category, with the launch of Cadbury Chocobakes Choc Layered Cakes
Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., today announced the launch of Cadbury Chocobakes Choc Layered Cakes. This is the company’s second launch under the Chocobakery sub-category, in less than a year, after the successful launch of Cadbury Chocobakes Choco-filled Cookies. With this launch, the company is bringing together power of their global baking expertise and the much-loved chocolatey Cadbury taste. Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020.
Commenting on the launch, Deepak Iyer, President – India, Mondelez International, said “We are expanding our portfolio into related categories by driving the taste of chocolate as a snack – beyond the bar. Today with our strong Cadbury legacy and an established play in biscuits and cookies we are well placed to expand into the bakery and cakes segment with layered cakes. With our individually wrapped chocolatey cakes we are not only providing a new eat experience but driving consumer convenience both for in-home and on the go consumption. This is an important milestone in the journey of our company in India.”
“I am so proud of our teams who worked during these difficult times over the last few months to get a new product, in a new category to the market – this showcases our commitment to our consumers,” he added
Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, added, “Our Biscuits business in the country has been one of the key growth drivers for us, globally and in India. Our endeavor has always been to provide unique eat experiences and a broad range of product offerings to our consumers – some of our unique innovations like Bournvita Biscuits – Banana & Oats, Oreo Cadbury Dipped, Cadbury Chocobakes Choc-filled Cookies, etc. are a testament to this commitment. We are confident that our latest launch – Cadbury Chocobakes Choc Layered Cakes will help us further expand the category and open interesting avenues in the snacking space”
Description automatically generatedWith a vision specific to the category, Mondelez India aims to ‘introduce delicious, consumer-relevant products’ aligned to the daily consumption occasions by not only providing newer eat experiences, but also empowering consumers to snack right. After the successful launch of Cadbury Chocobakes Choc-filled Cookies, the launch of Cadbury Chocobakes Choc Layered Cakes is a concerted effort towards solidifying the company's resilient grip in the Chocobakery sub-category of the Indian market, at the back of its consistent innovative drive and marketing excellence.
The launch of Cadbury Chocobakes Choc Layered Cakes will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation. Cadbury Chocobakes Choc Layered Cakes is priced at just Rs. 10 for a single pack (21 gms) and Rs. 60 for a pack of six (126 gms) and is all set to make its grand online debut, through an exclusive preview.
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
