Brands
SBI General Insurance unveils new brand identity
NEW DELHI: SBI General Insurance announced the launch of its new corporate brand identity with redesigned logo and the tagline. The identity change comes at a time when the company has completed a decade of operations and is upgrading its service offerings to suit all customers.
The new visual identity is designed to convey SBIG’s future-ready services to an evolving consumer consisting of traditionalist and modernist. The traditionalist customers are those who value trust, loyalty, value for money and integrity, whereas modernist look for flexibility and future-readiness.
The entire logo represents swipeable buttons to cue the digital age and through the use of gradient, future-readiness is denoted. Besides, inspired by parent brand’s SBI Yono, SBIG has used the purple colour indicating youthfulness, wisdom and devotion. Parent name – SBI – is retained which continues to reinforce trust and security. The word ‘general’ is in lowercase to represent uniformity. A curvier typeface to show agility & youth has been used and ‘general’ emphasized.
In the tagline, ‘Suraksha and Bharosa, dono’ – ‘Suraksha’ (protection) reinstates SBI General Insurance’s promise to customers to protect them in times of need. ‘Bharosa’ (trust) represents the faith customers have in the parent brand, SBI.
SBI General Insurance MD and CEO Pushan Mahapatra said, “We take pride in having the parentage of SBI, and indeed, it is our privilege to carry forward the strong legacy of trust and security.
The insurance category in India is riddled with fear and insecurity. To address this well and live up to our brand that resonates with “trust”, we have derived the tagline – Security and Trust, both which in Hindi reads as – Suraksha and Bharosa, Dono.”
He added, “We are honoured with the faith that our customers have shown in us. With our new logo, we reinstate and reassure them that we are ready to serve their growing needs of services with new-age processes and services.”
SBI General Insurance head brand and corporate communications Shefali Khalsa said, “SBI General as a brand has immense affinity and resonance to trust. Last Dec’19, SBIG completed a decade of catering this trust and insurance solutions to its customers. This new identity launch is the new avatar of SBIG, so to say SBIG 2.0 Version. The new brand identity and the ‘swipe’ in the logo as element resonates the new digital approach. While retaining the legacy of our brand’s parentage, the new look and feel of the brand are to convey our progress and readiness in this digital age.”
“An identity change is an important milestone, especially as SBI General Insurance completed a decade of operations recently” added Khalsa.
Rediffusion Brand Solutions won the creative mandate for SBI General Insurance.
The new brand identity and logo will be used across all communications from 1 July 2020. The entire change will be done gradually at all visible touchpoints.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
