MAM
Scatter Elevates Founding Members To New Leadership Roles
Scatter, India's leading content marketing company, is excited to announce the elevation of several founding members into new leadership roles. The move comes as Scatter shifts its focus towards developing in-house products that will boost the marketing ecosystem and facilitate growth, both within and outside the company.
Garima Sharma, formerly the VP of Content & Product, will now assume the role of Chief Product & Content Officer at Scatter. Bringing immense knowledge and innovation to the table, she will drive the Product and Content Production teams to new heights.
Martha D'Souza, previously the AVP of Operations and Process Management, will advance as Sr. VP of Finance and Legal. In her role, she will oversee financial management and compliance related matters.
Abhishek Sharma, formerly the VP of Customer Success, will take on the role of Chief Revenue Officer, scaling up business and moving the company from a single revenue stream into multiple ones – Product and Services.
All three founding members have been a part of Scatter from the time of its establishment, and have played a vital part, building and nurturing their teams during the company’s formative years.
In a statement released by the promoters, Mahip Singh and Rajan Srinivasan said “The new leadership roles come as the company launches the Scatter Content Box – India's first Digital Asset Management (DAM) solution. The MarTech platform aims to help agile marketers use the power of AI and ML to take complete control of their brand and marketing assets. The tool helps empower digital marketing, content, and social teams to work collaboratively and ensure business continuity.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
