iWorld
ZEE5 Global announces its latest partnership with Cashback App ZNAP
MUMBAI: ZEE5 Global has announced its partnership with cashback mobile app ZNAP in UAE. The application offers users a unique shopping experience with rewards and bonuses while sitting at home. The partnership will provide users a chance to earn cashback credit and a monthly subscription to premium content on ZEE5 Global.
ZEE5 Global intends to engage with ZNAP’s large user base through an engaging video that plays on the app upon login. A ZEE5 content composite video is placed on the app including titles like Chintu Ka Birthday, The Casino and Lalbazaar. Users who complete watching the full video get a chance to be a part of a lucky draw hosted by ZNAP to win AED 50 worth credit into their ZNAP account which can be used for further purchases.
Furthermore, ZNAP entitles anyone enrolled with the app to a free ZEE5 Global monthly subscription with access to more than 100,000 hours of on-demand content, including popular ZEE5 premium and originals.
ZEE5 Global chief business officer Archana Anand said, “We are delighted to announce yet another collaboration in the Middle East region. This partnership will enable ZNAP’s extensive user base across the UAE to access and experience our huge bouquet of premium entertainment content, while staying home.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
