Brands
TRRAIN partners with JP Morgan to support 3000 women employees in retail sector
MUMBAI: TRRAIN, a not for profit organisation, in partnership with JP Morgan has launched a rapid response program with the aim to assist 3000 women employees in the retail sector whose livelihoods have been impacted as a result of the Covid2019 crisis.
The program will support women in Mumbai, Delhi, and Bangalore who have lost jobs or income and provide immediate relief in the form of an income bridge for three months until they can seek alternative employment.
TRRAIN has also partnered with Haqdarshak, a technology platform that connects citizens with their eligible schemes, to link beneficiaries and their families to appropriate government schemes. It is also collaborating with industry leaders such as RAI, Images Safexpress, Marks & Spencer Reliance India, Siyarams, DLF-Mall, Inorbit, Levis and through Give India’s platform for donors, to expand its efforts to reach more individuals impacted in the retail sector.
TRRAIN founder BS Nagesh said, “The Rs 1.2 crore program will support 3000 women and their families. A huge number of women workforce in the retail sector have found it challenging to sustain their incomes due to country-wide lockdowns. Many of them are the sole breadwinners for their families and are most likely to have lost their employment or may not receive salaries in the coming months. This program will provide access to capital to help such individuals tide over their immediate financial needs.”
All beneficiaries of the rapid response program will be on-boarded onto the TRRAIN Circle mobile app and will have access to counseling services over the phone, and e-learning skills training.
JP Morgan head – CSR & philanthropic initiatives Maneesha Chadha said, “This philanthropic investment is part of our global commitment to address the immediate needs of hard-hit communities and help boost an inclusive economic recovery. The retail industry employs a number of women who have been disproportionately impacted in the current situation. This initiative will help such women get access to critical support through which they and their families can overcome immediate financial challenges as well as use the opportunity to ensure their long-term financial health. We are proud to partner with TRRAIN on this important initiative.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
