MAM
#MediaMinds2: ILN CEO Angad Bhatia on the unique mix of content & commerce
NEW DELHI: Standing at the unique crossroads where commerce meets content, MensXP founder and Indiatimes Lifestyle Network CEO Angad Bhatia is leading one of India’s top content platform to a completely new realm. His world of content-led-commerce is driven by editorial data and works on the foundation of community-building that can rally behind the unique stuff his in-house production team is creating.
Opening season two of Indiantelevision.com’s Media Minds, Bhatia shares his thoughts on content, commerce, and content-led-commerce in terms of the modern world, how the Covid2019 pandemic has impacted his plans of curating brick-and-mortar shops for a range of products led by content properties like iDiva, MensXP, and What’s Hot.
Speaking about the publishing company’s foray into the unique world, he says, “We definitely see a surge in demand and of course the convenience of online is going to contribute to a major share in the industry. I think what we have done is that we have taken this opportunity to our advantage and we have really thought very deeply; if we have to create products, which are genuinely going to last longer, to be built on tenets of environment, affordability and can last longer.”
Highlighting the process that goes behind creating these unique products, Bhatia notes that his team looks that the white spaces that exist in the marketplace through editorial works and then include the community of millions of followers in taking decisions about what products they require. “We don’t have a robust strategy to tell us what our sourcing should be or we are not mining external data. All we are doing is mining around (editorial) data and figuring out what type of products we should be creating and sourcing.”
To know more about his model of content-led-commerce and his thoughts on current industry trends, watch
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Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
