MAM
L&K Saatchi & Saatchi strengthens creative team in Mumbai
Mumbai: L&K Saatchi & Saatchi India has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as senior creative director and Nikita Goswami who has joined as creative director. The duo will report to L&K Saatchi & Saatchi joint national creative director Rohit Malkani.
Both join at a time when the agency has been winning a stream of new businesses since the start of 2020. Their task would be to ideate, co-create and put out compelling pieces of work in the marketplace while also playing an important role in increasing the creative standing of the agency especially in the western region.
Malkani said: “At L&K Saatchi and Saatchi Mumbai, we are at the crux of a fabulous tomorrow, with a slew of new brands, leadership and energy. In the sea of prospective candidates that I met over the last few months two individuals stood out for me. They were bright, articulate and talented of course, but above all, they both had minds that were buzzing with fresh perspectives and a hunger for great work that I have rarely seen. Thank you Nikita and Chandani for teaming up for this gig and we’re looking forward to some seriously differentiated work from you!”
Samdaria joins the agency from Leo Burnett and has nearly a decade of creative experience handling brands across categories like F&B, entertainment, haircare, detergent, personal hygiene etc. Some of the brands she has worked on include Amazon Audible, Tide, Knorr, Closeup, Clinic Plus, Ariel, Hotstar, Kwality Walls, Pillsbury etc.
Chandani said: “L&K Saatchi & Saatchi has a bag full of established brands and I feel that I can help build the creative prowess further. When I spoke to Paritosh, I liked the vision he had for the agency and that’s what pulled me towards it. The only challenge was joining during the ongoing Covid2019 crisis, but everything fell into place sooner than I’d imagined. In fact, this pandemic made me realise that advertising today is more relevant than ever before. We are not just selling a product, we are selling stories of hope and emotions that will help us rebuild as a race. There’s a sea of negativity around us. Along with L&K Saatchi & Saatchi, I’m just hoping to create a few waves of positivity in it.”
Goswami joins the agency from Ogilvy & Mather and has over ten years of experience managing creative mandates for brands like Taj Hotels, Dove Hair, Tang, Cadbury’s, Red Label Tea, Vodafone, Parachute, State Bank of India, Vodafone among others. She has also had promising stints at Publicis Capital, Euro RSCG, McCann Erickson and Lowe Lintas.
Goswami said: “I see myself as a perfect fit for the leadership Paritosh and Rohit were looking for. I'm thrilled to join L&K Saatchi & Saatchi – a place with rich veins of talent and a good portfolio to match. I enjoy being a part of a dynamic culture that continues to bring forth interesting opportunities despite an ongoing pandemic. Today's advertising is particularly challenging and needs conscious messaging and speedy execution. I look forward to bring these to the agency and contribute meaningfully to its creative output.”
Both the appointments are effective immediately and based out of Mumbai.
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MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
