Ad Campaigns
Vistara urges travellers to follow ‘flyercode’
NEW DELHI: Vistara today announced ‘FlyerCODE’ – a set of simple and important considerations for customers to follow for a safe flying experience. An extension of airline’s campaign #FlyingFeelsSafeAgain, the #FlyerCODE is recommended in response to the airline’s recently concluded customer survey that revealed 55 per cent of the respondents feared exposure while travelling and apprehension about fellow passengers not following health and safety protocols. Vistara’s ‘FlyerCODE’ seeks to appeal to customers to be Careful, Observant, Distanced and Empathetic, whenever they fly.
“At Vistara, we have put together some extremely stringent preventive measures to ensure health and safety of our customers and staff, in line with the new regulatory guidelines. Our teams at every touchpoint are ensuring all these compliances everyday. However, this is not a battle to fight alone. This needs customers’ participation and effort just as much. FlyerCODE is made up of some very simple steps and considerations, but it’ll have an enormously huge impact in making air travel much safer,” said Vistara chief commercial officer Vinod Kannan.
Vistara’s ‘FlyerCODE’ initiative seeks to draw customers’ attention to several touchpoints throughout their journey where they can make significant differences by small actions/considerations.
CAREFUL
Please provide all your contact information correctly at the time of booking and web check-in – this will help us to contact you for any need that may arise before or after your flight
In these uncertain times, we ask you to keep your travel plans flexible
Please make sure to wear your facemask throughout your journey. Removing it can jeopardize your safety and that of others around you
Please look around every now and then to make sure you do not unnecessarily come in contact with others or touch any surface. Sanitize your hands every time after you touch anything around you
Dispose off your personal protective equipment after your journey only in designated bio-hazard bins placed at the airport terminals
OBSERVANT
Stay informed about the latest flying/travel regulations and guidelines by the government before you book your ticket and fly to the destination, as quarantine protocols differ from state to state
Please listen carefully to all announcements made by our staff, whether on ground or onboard our flights – they are extremely important, more than ever before
DISTANCED
If you need to temporarily stop while moving in a queue, please make sure to step aside to avoid coming in contact with the person behind or ahead of you
Please follow all social distancing markers wherever placed
Queuing up on the aisle seriously jeopardizes your and others’ safety
Please observe the seatbelt signs and those for the aircraft lavatories. The government has disallowed queuing up outside the lavatories and non-essential movement in the aircraft
EMPATHETIC
These are difficult times for everyone around the world and we are all navigating in our own ways. Please spare a thought for your fellow passengers as well as our frontline staff serving you
Vistara is taking many steps to comply with regulatory guidelines for health and safety of all. We urge you to understand that some of these guidelines compel us to go against fundamentals of hospitality, such as reducing interaction with our customers, but again, this is for everyone’s safety
Vistara continues to maintain the highest standard in safety and hygiene. The airline regularly conducts health checks of its crew members, has significantly reduced contact between its crew and customers, temporarily discontinued in-flight meals, onboard sales, reading material etc.. With an intensified aircraft cleaning procedure, Vistara disinfects and sanitises all its aircraft before every take off and performs deep cleaning every 24 hours. Powerful, in-built air filtration systems on all of Vistara’s aircraft ensure elimination of viruses and bacteria to refresh the cabin air every 2-3 minutes.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
