iWorld
Amazon Prime Video inks exclusive deal with Zakir Khan
KOLKATA: Amazon Prime Video today announced an exclusive deal with one of India’s most popular comedians, Zakir Khan (Haq Se Single, Kaksha Gyarvi, Chacha Vidhayak Hai Humare). The association sees Prime Video become the exclusive home to three upcoming highly anticipated Amazon Funnies by Zakir Khan, all produced by Only Much Louder (OML), as well as an all-new season of Chacha Vidhayak Hain Humare. The exclusive collaboration with Prime Video follows a series of highly successful shows on the service, including Amazon Funnies Haq Se Single and Kakshya Gyarvi, a successful debut season of Chacha Vidhayak Hain Humare, as well as his stint as a judge on Amazon Original Series Comicstaan Season 2.
“There’s been an overwhelming response to Amazon Prime Video’s wide and diverse comedy offering, and we’re excited to keep the laughs coming with today’s announcement,” said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India. “Prime Video customers will soon have exclusive access to the latest entertainment from one of the country’s most-loved comedians, including three Amazon Funnies. Zakir Khan has starred in a number of hugely popular comedy properties available on Prime Video and we can’t wait for Prime members to see what’s next, starting with the new season of Chacha Vidhayak Hain Humare.”
“Today’s deal announcement marks Amazon Prime Video and Zakir’s long term commitment to comedy ,'' Only Much Louder COO Dhruv Sheth said. “Prime Video has been an incredible destination for comedy, from sit-coms to stand-up specials. We’re happy to further strengthen that association now that Prime Video is the exclusive home for all the latest entertainment from Zakir.”
“It is humbling to receive so much love from viewers across the world,” said Zakir Khan. “My association with Amazon Prime Video has only grown stronger since the release of Haq Se Single, my first Stand-Up special on the service. I am really excited to further deepen our association and expand the reach of Indian comedy right around the globe and reach over 200 countries with my next few specials.”
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
