Account
Yellophant Digital wins digital mandate for Siyaram’s Cadini
NEW DELHI: Yellophant Digital, which is a part of Merge Infinity Global, recently won the digital mandate for the premium Italian fashion brand, Cadini. The agency will handle the brand’s digital, creative, and media duties, while also managing its social media presence.
Founded in 1970, Cadini comes from the land of Italy and is Siyaram’s global venture. Since then Cadini has excelled in its style, fashion, and quality and has made its way through the Indian market.
Cadini brand manager Rohan Rajput says, “We are extremely delighted to be working with Yellophant Digital for our premium brand, Cadini. We are thankful to Preksha Seth for her wholehearted support and dedication to our account. We believe that Yellophant Digital will do justice to our brand across all social media platforms and help the brand grow digitally. We are thrilled to have them on this journey with us.”
Yellophant Digital co-founder Preksha Seth says, “We are delighted to have Cadini, a bespoke men’s wear and premium Italian brand on board with us and we are more than excited to come up with insightful ideas to enhance Cadini’s social media presence. With e-commerce and digital platforms seeing a rise, we are extremely excited to partner with Cadini and boost their digital presence in the post COVID2019 world.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
